Durante tiempo hemos medido el eCommerce en visitas, conversión y coste de adquisición. Y era lo lógico; quien dominaba el tráfico dominaba la venta. Pero esta semana, viendo los movimientos de Adobe, Walmart o Rakuten, me da la sensación de que lo importante ya no está en la superficie del canal, sino en la arquitectura que hace posible que la venta ocurra. Cuando Adobe adapta su plataforma a estándares de Agentic Commerce, no está anunciando una funcionalidad más; está preparándose para que la compra suceda dentro de interfaces que no son suyas

For nearly two decades, online shopping followed a familiar pattern: search, browse, compare, click. Retailers fought for attention with search engine optimization tactics, paid ads and optimized product pages designed to nudge a human toward “Buy Now.” Artificial intelligence has rewritten the script.

Contrary to what the Trump administration has maintained since launching a series of tariffs beginning last April, the imposition of such import taxes has resulted in higher costs for American businesses and shoppers. That’s the conclusion of a just-released report by the Federal Reserve Bank of New York, one of a dozen such entities nationwide that supervise financial institutions and distribute currency in their respective regions.

Sports footwear/apparel giant Nike is the top-rated performer in the first-ever AI Visibility Index for E-Commerce Brands compiled by Parcel Perform, an artificial intelligence-powered delivery experience platform. The index is “the first public benchmarking tool built specifically to track how AI shopping assistants recommend e-commerce brands to consumers,” Parcel Perform said in a news release.

El Visual Merchandising a menudo se mueve entre la estrategia y la realidad. Entre la sede central y el punto de venta. Entre la intención y la ejecución. En The North Face, ese equilibrio forma parte del día a día.