El mercado alcanza los 131.100 millones de euros, con social, vídeo y retail media como principales motores de crecimiento. España suma 6.703 millones y avanza por encima de la media europea.

La inteligencia artificial ha dejado de ser un complemento tecnológico para convertirse en el eje central de la competitividad global. Así lo confirma la primera edición del informe "Estado del Arte de la IA en ecommerce y marketing digital", publicado por la compañía tecnológica Redegal, que sitúa a España como el mercado de la EU5 con mayor aceleración en madurez digital.

Justin Bieber’s music and mall shopping are “in” with many of today’s younger shoppers, who yearn for what they see as the simpler days of 2016, CNBC reports. “Experts say nostalgia is functioning as a form of risk aversion, as consumers gravitate toward brands that feel familiar amid economic uncertainty,” writes the news service’s Lisa Kailai Han.

For years, retail innovation was defined by speed. Faster delivery. Faster checkout. Faster fulfillment. Big chains and e-commerce giants set the pace, and independent retailers were forced to compete on someone else’s terms. But now that’s changing. In 2026, specialty retailers, from music shops and pet stores to grocers and dive shops, are finding renewed momentum. Not because they’re trying to out-Amazon Amazon, but because consumer priorities are shifting toward expertise, relationships, and relevance over pure speed.

A medida que el eCommerce crece, los retailers convierten sus tiendas en “tercer espacio” que combinan retail, café y comunidad, buscando aumentar el tiempo en tienda y reforzar la conexión con la marca.